Why Facebook Advertising Services are Important in Australia

Digital marketing is a vast concept and consists of a variety of channels which are helpful in building communication with the audience including social media, emails, messengers, search engines, SMS, web push notifications. Out of all these platforms, Facebook is fast emerging as a leading digital marketing platform for businesses.

At present, Facebook accounts to have around 1.79 billion unique monthly active users. These active users provide the business owners with the power to finely target and reach a specific consumer market, all without being heave on their marketing budget.

To help the business owners in exploring several beneficial opportunities which Facebook advertisement services provide to the businesses, we’ve created here a list of the major reasons which explain the importance of Facebook ad services.

• Precise targeting: Facebook allows users to deeply segment their audience based on demographic targeting. Businesses owners can look for customers, taking into account their interests, such as their preferred entertainment, sports, hobbies, and shopping habits. Also, they can reach out to clients based on purchase behaviors, intent, device usage, etc.

• Increased website traffic: Facebook ad services allows businesses to drive the audience directly to their website. Moreover, the audience attracted through this method will be higher quality leads than users who land on a site organically because they already know about the company. Besides, when linking to a website, Facebook generates a full-size image if a website page already has one. This, in turn helps in attracting many users’ attention and boosting the website traffic.

• Variety of ad formats: Facebook provides businesses with excellent opportunities to showcase their products in the best way possible. Ads on Facebook comes within both text and visual formats. The digital marketers can boost their business’s posts by turning it into an ad, produce stories to show their behind-the-scenes, make a slideshow of their new collection, use carousel ads to demonstrate up to 10 products linking to the corresponding pages, etc.

• Customer support: Several people nowadays prefer connecting with a brand through the social media platforms. And for this purpose, Facebook works best. A business can create a chatbot for Facebook Messenger to communicate with its users based on their popular queries — keywords. These keywords can include “price,” “delivery,” “payment options,” “purchase,” “book,” etc.

Marketing on Facebook has become more complex and competitive over the last few years. Building an effective and strong Facebook marketing campaign nowadays demands having sufficient professional knowledge and experience. That is why, businesses these days are actively engaged in hiring a Facebook marketing company and outsourcing the task of Facebook ad services to these companies.

Interested in increasing your website traffic through Facebook advertisement services? Take help from O2 Digital- best Facebook marketing company of Australia. It is a leading digital marketing agency that specializes in providing a variety of online marketing services to all types of businesses located in Australia.

To know more about O2 Digital, contact at 0240811911.